Last month, one of the reels we created for a surgeon we work with crossed a number we honestly did not expect. 1.35 million views. More than 43,000 likes. Over 10,000 shares.

Healthcare has changed. A patient looking for an orthopaedic surgeon, dentist, dermatologist, fertility specialist, hospital or diagnostic centre is no longer relying exclusively on a family recommendation or a referral from another doctor.